Step 1:   Needs Analysis

• Review business goals and objectives
• Identify competitive landscape and your differentiators or value propsition
• Evaluate Scope of Internet Marketing Goals for Today and Tomorrow
• Determine initial deployment approach
• Architecture of website major contents and navigation
• Preliminary design of the "look and feel" theme and graphics requirements
• Determine and acquire your Domain Name
• Identification of "Key Words" used by web search engines to identify your business and target customers
• Discuss site maintenance options
• Define website Internet Mechanisms. (Newsletters, email marketing, Online Coupons, etc)
• Access Internet Marketing Strategy (Use of Internet Search Engines e.g. Google)
• Cost and time estimate
• Select Hosting Service

Step 2:   Conceptual Design

• Create a mock up of your Home Page
• Perform initial performance analysis
• Preliminary Mock up Review session
• Modify Home Page as per preliminary Prototype review session
• Secondary Prototype review meeting
• Sign off on finalized design

Step 3:  Detail Design and Site Development

• Finalize detailed design of all pages and content
• Technology review
• Develop web graphics
• Code and unit testing
• Analyze  performance  characteristics
• Code and unit testing

Step 4:  Acceptance Testing and Website Deployment

• Initialize Host Site
• Perform live testing
• Adjust and correct errors
• Publish Website

Step 5:  Post Implementation Process

• Search engine and directory submission if selected.
  • Determine Search Engine ranking
  • Initiate Internet marketing process
• Monitor initial performance
• Measure and analyze website traffic
• Consider long-term web site enhancements                          
• Adjust marketing techniques based on goals achieved